![]() Here is a simple guide to adding online survey logic. Next, you can send out a simple survey using skip survey logic to the customers that recently purchased from you. So, if a product or service is one that is costing you money and a loss leader, give it a weight of 1 and if it’s a product or service that is super profitable, give it a weight of 10. You can use any weight you want - I generally stick to the standard 1-10 scale 10 being the highest and 1 being the lowest. Then assign each of those products a weight. ![]() You’re going to rank your products and services in order of profitability. The easiest way to identify your highest value customers is to use the products or services that they are purchasing from you. ![]() The first step in identifying who your best customers are is by doing some initial planning and strategizing. How to identify best customers with skip survey logic ![]() You can actually use skip survey logic amongst other survey logic types, to help you not only sell to more customers but to identify your BEST customers those who are most likely to say YES to your offer. This was a revelation to me, and when I realized it - it was a whack-on-the-side-of-the-head moment. ![]() If you’re still thinking that all you can use surveys for is collecting feedback - then you are missing out on a HUGE sales opportunity. ![]()
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